PHIL ROBB: Personal Fitness Training Pioneer & Innovator

Phil’s love affair with fitness began at the age of ten when he received a set of weights as a Christmas present. Shortly thereafter in a corner of the family garage, with his new weights in hand and a copy of Bill Pearl’s legendary book Keys to the Inner Universe by his side, Phil humbly began his training career. Hobby turned to profession when, in the early ‘70’s, Phil took his first job at a Jack LaLanne’s European Health Spa®. During his tenure at the legendary club, Phil worked his way up the ranks from Floor Instructor to Manager; but it was in the role of Instructor that he found his life’s calling. A few years later, while studying at U.C.L.A., Phil began training with Vince Gironda – The Iron Guru – at the famous Vince’s Gym in Studio City, California. On his “rest” days off from Vince, Phil would make the trip over the Hollywood Hills to the Mecca of modern-day fitness: Venice, California. There, at World Gym®, Gold’s Gym® and the illustrious Muscle Beach weight pen, Phil trained with some of the most famous and colorful figures in the world of bodybuilding. Phil would eventually go to work for Vince at his gym, and later on work with Joe Gold; the founder of the world-famous Gold’s Gym® chain. In the late ‘70’s Phil officially hung out his first shingle and began working with collegiate and Olympic-bound athletes under the banner of Phil Robb Fitness™. Through it all, Phil’s professional skills developed to the level where he quickly became one of the most respected trainers in the Los Angeles area.

The 1980’s were a period of remarkable growth and innovation for Phil. Early in the decade, he opened and operated his own chain of gyms and health clubs. Though his clubs were extremely popular and highly successful, Phil’s training endeavors weren’t confined within gym walls. In response to a growing demand from the entertainment industry, Phil created his Location Fitness Team™ company in 1984. Offering a variety of specialized services exclusive to the film and television community, Phil’s Location Fitness Team™ introduced the first “mobile” fitness business to Southern California. In mid-2016, after serving Hollywood’s who’s who for more than three decades, Phil’s Location Fitness Team™ began operating as a specialized service division under the Phil Robb Fitness™ banner.

By the late ‘80’s Phil had created a plan for the ultimate in personal health, fitness and nutrition training; a facility that offered and consistently provided the most effective, efficient, safe, convenient, private, affordable and fun personal training services available. Shortly thereafter, the plan became reality when the gyms and clubs were sold and One-To-One Fitness Private Exercise™ opened in 1987.

First appearing publicly as a limited membership training facility that specialized in personal fitness and nutrition training, Phil quickly evolved One-To-One Fitness Private Exercise™ into the first completely private personal training facility in Southern California. He offered health and fitness enthusiasts a fully equipped private gym that sold no open memberships. Personal training was the order of the day, and the facility operated by appointment only-one private training session at a time. In 2002, Phil decided to take One-To-One Fitness Private Exercise™ to the next level and create a training format that seamlessly integrated into the daily life of each client. Much like he had been doing for the entertainment industry since the mid-80’s with his Location Fitness Team™, Phil wanted his training programs to be completely functional in the sense that clients would no longer be obligated to travel to him, use a professional training facility, or adhere to a program that required the use of very expensive commercial gym equipment. So the facility closed, the equipment was donated to a local high school, and the new, renamed, and completely mobile One-To-One Fitness Personal Training™ was born.

With the One-To-One Fitness Personal Training™ evolution successfully underway, Phil began to refocus his attention on a growing part of the population that was being completely overlooked by members of the traditional fitness community: seniors. Having always advocated the importance of daily exercise for people of all ages, Phil began working on expanding a long-standing component of his business that would focus solely on health, fitness, wellness and nutrition during the senior years: 50 Plus Fitness™. The highly specialized service offering was first unveiled under the One-To-One Fitness Private Exercise™ banner in the late nineties, but quickly became a stand-alone success renowned for its groundbreaking nutritional counseling, long-term wellness guidance, and the first series of safe, effective and fun physical exercise programs that combat the loss of muscle strength, flexibility, endurance and balance associated with aging. Today, 50 Plus Fitness™ continues its runaway growth and now operates as part of the Phil Robb Fitness™ family.

In 2005, Phil took One-To-One Fitness Personal Training™ outside of Southern California and opened his first satellite location in Las Vegas, Nevada. In addition to the creation of a new series of training programs designed around the extreme weather conditions found in the Nevada desert, Phil also developed what became a hugely popular tourist-specific travel program: The Las Vegas Fitness Experience™.

2008 was another landmark year for Phil with a dramatic surge in his online popularity. Suddenly people from around the globe were contacting the Orange County trainer with requests for training tips, nutritional advice, and straight-forward guidance on the latest fitness trend. In response to the demand, Phil completely revamped, revitalized and rebranded his web presence; and by Christmas of that year, emerged online as a relevant and credible resource for his valued clients, other fitness professionals, educators and students across the country and around the world.

Early in 2009, Phil experimented with the creation of four geographic-specific operations that focused on the needs and interests of his neighbors in beautiful South Orange County, California. Operating as separate divisions of his newly founded company Pacific Ocean Health™, each business (Pacific Ocean Fitness™, Pacific Ocean Nutrition™, Orange County Outdoor Fitness™, and Surf Fitness™) offered specialized services that were exclusive to those living on the California Riviera and Catalina Island.

  • Pacific Ocean Fitness™ offered all of Phil’s renowned personal training services on unique program platforms specifically tailored to those clients interested in long-term, on-going instruction.
  • Pacific Ocean Nutrition™ was created to promote healthier lifestyles by increasing the level of nutrition knowledge and overall food awareness of each participating client. At Pacific Ocean Nutrition™ one learned that healthy eating is not about strict nutrition philosophies, staying unrealistically thin, or depriving oneself of the foods they love. Rather, it’s about feeling great, having more energy, stabilizing daily moods, and staying as healthy as possible year after year.
  • The lucky clients of Orange County Outdoor Fitness™ worked out with Phil at locations of their own choosing: on some of OC’s most beautiful beaches, in community parks, at athletic fields and stadiums, or in the comfort and privacy of their own backyard.
  • Surf Fitness™ was one of the first sports-specific workout and nutrition programs designed to develop the stamina, flexibility and core strength needed for optimal surfing performance.

In 2013, after solidly establishing themselves as exceptionally viable independent operations, the four businesses were restructured and became expanded service divisions under the Phil Robb Fitness™ banner.

Today, while universally recognized as an industry leading fitness and nutrition authority, lifestyle coach, and wellness advocate, Phil continues to take his decades of training experience, knowledge and skills directly to each of his highly valued clients; and the countless number of superior training sessions that he has conducted over the years continues to grow.

In addition to holding two degrees, Phil is a Certified Fitness Trainer III, a Certified Nutritional Consultant, a Certified Medical Exercise Specialist, a long-time Instructor for the President’s Council on Fitness, Sports, and Nutrition (formerly the President’s Council on Physical Fitness), served as Chairman for the National Gym Association, has been honored with numerous accolades and acknowledgements including “Readers’ Choice Awards”, “Viewer’s Choice Awards”, “Best of Southern California” and  “The Best of Orange County” awards, has written numerous articles for fitness publications and various periodicals, has published a popular series of training and nutrition guides, created Phil’s Training Tabloid – one of the industry’s first health and fitness newsletters, and nowadays regularly posts on Phil Robb Fitness Blog™.